Adclub NYC trip
Photo by: Benny Ventura

The rub.

Here’s the skinny. Advertising sort of found me by accident. Ever since I was a a little niño, wreaking havoc on my father and grandparents with my twin, I knew that I wanted to be a creative person. I enjoyed playing pretend and sitting on my brother’s head, but most importantly I enjoyed the hours of drawing we would do together. This lead me to develop a natural appreciation for the arts and any sort of creative work that people produce. Whether it be drawing, painting, music, coding, films, screenwriting, you name it. Hell if it can be produced from scratch and takes skill, I consider it right up my alley.

Writing stories and drawing comics filled up most of my childhood. I would spend hours turning the vision I had in my mind into physical material and the same went for my writing.

I admire writers like  Murakami who are able to paint pictures using flowery visual language. I am more of a minimalist in that sense. I need the shortest amount of words to sell a product, but leave them wanting more.

Making something awesome for a client from a few pieces of the puzzle or as little data as possible is a challenge, but not one that I shy away from. It’s the basic principle that allows me to love what I do so much.

So, in that regard I’m a data and learning junky.

Someone who is never completely satisfied with his limits and who continues to grow and learn from those around him. Expanding those edges of growth and playing with their horizon.

I love finding the meaningful stories that lie beneath all of the excess scrap data. Sure it’s hard work scrubbing data and researching, but over the past couple years I have loved honing this skill by teaching myself how to code in html/css, php, javascript, A/B testing, and many other coding frameworks or tools that can get the job done. Especially since I find myself working from my computer more than with pen to paper.

The modern world slows down for no one and if you don’t want to be left behind then you need to make yourself a part of the digital culture. It’s where most consumer markets live. And if you want to be able to advertise effectively then you should be a part of one of the most effective ways to reach your audience.

So if you’re looking for someone who is hard working, loves telling stories, digital culture, developing, and pretty much all things creative.

Get in touch: [email protected]