Tesla doesn’t do advertising. They focus mostly on what their product has to offer. This billboard was a monument to what their company has achieved solely through reputation. I wanted to take their personality and blend it within my ad. Elon Musk’s company is about innovation while reducing the harmful affects that cars possess on the environment. I wanted my ad to make a statement while capturing the beauty of Tesla’s cars as well as the earth.
Tesla
This campaign had a specific focus. Which was bringing attention to Tesla’s ability to run solely on electric power. Allowing it to produce zero carbon emissions. Thus lowering each driver’s carbon foot print which in turn will help lower the amount of green house gases in the atmosphere.
The storyboard I created was for a commercial spot. The Tesla engine can compete with some of the top of the line roadsters. This commercial emulates the model S’s power, but focuses on its unique design, quiet engine, and future solar power changing stations. It presents a story that every Tesla owner is doing their part to help alleviate the human stresses that have helped increase global warming.
